Skip to main content

Apple finally has a way to defeat ChatGPT

A MacBook and iPhone in shadow on a surface.
Yugandhar Bonde / Pexels

OpenAI needs to watch out because Apple may finally be jumping on the AI bandwagon, and the news doesn’t bode well for ChatGPT. Apple is reportedly working on a large language model (LLM) referred to as ReALM, which stands for Reference Resolution As Language Modeling. Made to give Siri a boost and help it understand context, the model comes in four variants, and Apple claims that even its smallest model performs on a similar level to OpenAI’s ChatGPT.

Recommended Videos

This tantalizing bit of information comes from an Apple research paper, first shared by Windows Central, and it appears to be an early peek into what Apple has been cooking for a while now. ReALM is Apple’s own LLM that was reportedly made to enhance Siri’s capabilities; these improvements include a greater ability to understand context in a conversation.

The model is also said to be capable of processing onscreen content and more. That’d give it an edge over ChatGPT, which, although capable of processing image files and PDFs, can’t read your entire screen and react based on the contents.

Apple’s take on LLMs is said to be launching in four different sizes, referred to as ReALM-80M, ReALM-250M, ReALM-1B, and lastly, ReALM-3B. The letters at the end of each model name refer to millions and billions, respectively.

The researchers benchmarked ReALM and compared it to OpenAI’s GPT-3.5 and GPT-4. The worrying news for the Microsoft-backed OpenAI is that even Apple’s smallest ReALM-80M model is said to be all caught up to GPT-4, while all the ones above it are much, much better.

The paper remarks that ReALM shows large improvements over systems with similar functionalities, and the smallest model is up to 5% better when it comes to processing onscreen information.

A response from ChatGPT on an Android phone.
Jacob Roach / Digital Trends

While companies like Microsoft embraced the trend nearly as soon as it blew up, and, in Microsoft’s case, just made a fresh over $100B billion investment into the future of ChatGPT, Apple has kept quiet on the matter. Still, this isn’t the first time we’ve heard of Apple wanting to start getting into AI in a more substantial way — rumors late last year indicated that Apple had plans to give Siri much greater AI capabilities, and this paper is most likely the proof of those plans.

It’s unclear when Apple’s LLM will enter the mainstream market. However, it’s likely that Apple will discuss ReALM during WWDC in June.

Monica J. White
Monica is a computing writer at Digital Trends, focusing on PC hardware. Since joining the team in 2021, Monica has written…
3 open source AI apps you can use to replace your ChatGPT subscription
Phone running Deepseek on a laptop keyboard.

The next leg of the AI race is on, and has expanded beyond the usual players, such as OpenAI, Google, Meta, and Microsoft. In addition to the dominance of the tech giants, more open-source options have now taken to the spotlight with a new focus in the AI arena.

Various brands, such as DeepSeek, Alibaba, and Baidu, have demonstrated that AI functions can be developed and executed at a fraction of the cost. They have also navigated securing solid business partnerships and deciding or continuing to provide AI products to consumers as free or low-cost, open source models, while larger companies double down on a proprietary, for-profit trajectory, hiding their best features behind a paywall.

Read more
OpenAI’s ‘GPUs are melting’ over Ghibli trend, places limits for paid users
OpenAI's new typeface OpenAI Sans

OpenAI has enforced temporary rate limits on image generation using the latest GPT-4o model after the internet was hit with a tsunami of images recreated in a style inspired by Studio Ghibli. The announcement comes just a day after OpenAI stripped free ChatGPT users of the ability to generate images with its new model.

OpenAI's co-founder and CEO Sam Altman said the trend was straining OpenAI's server architecture and suggested the load may be warming it up too much. Altman posted on X that while "it's super fun" to witness the internet being painted in art inspired by the classic Japanese animation studio, the surge in image generation could be "melting" GPUs at OpenAI's data centers. Altman, of course, means that figuratively -- we hope!

Read more
OpenAI halts free GPT-4o image generation after Studio Ghibli viral trend
OpenAI and ChatGPT logos are marked do not enter with a red circle and line symbol.

After only one day, OpenAI has put a halt on the free version of its in-app image generator, powered by the GPT-4o reasoning model. The update is intended to improve realism in images and text in AI-generated context; however, users have already created a runaway trend that has caused the AI company to rethink its rollout strategy. 

Not long after the update became available on ChatGPT, users began sharing images they had fashioned to social media platforms in the style of Studio Ghibli, the popular Japanese animation studio. Creations ranged from Studio Ghibli-based personal family photos to iconic scenes from the 2024 Paris Olympics, scenes from movies including “The Godfather” and “Star Wars”, and internet memes including distracted boyfriend and disaster girl.

Read more